Business of Facilitation
excellent opportunity for those seeking to go into
business as a facilitator or would simply like to
enhance your knowledge and balance in your existing
Teleclass on the design, marketing, pricing, and
relationships that comprise your facilitation
The Business of Facilitation, 5-Day Teleclass
This dynamic teleclass, led by Steve Davis
and Bev Lutz, is for anyone who's thinking about starting
a personal service business or who is already in business
but would like some fresh perspectives and support to move
it to the next level. This class will focus on keys
to designing your business and marketing strategies, building
relationships, and pricing facilitation services and outcomes
in service to a balanced life.
the 5-Day Format/Training works...
1. You dial into your class every day for 5 days (Mon-Fri)
for a 60-minute focused training segment using a conferencing
2. You work through a learning guide during the 5 days, which
accompanies the class as a resource.
3. You will have the opportunity to dialogue with the instructors
and your classmates via an online list serve during the course
to tap the wisdom of the community.
4. During the week, you may access the instructors via email
Business of Facilitation Training Agenda...
Here's what you'll be learning and doing during the 5-Day
Setting the context for your business
your life in your work
your values, vision, and purpose as a Facilitator
our business goals
Building and maintaining your
forget plans, think daily action
eight biggest mistakes Facilitators make trying to sell
Three keys for successfully marketing Facilitation
are the customers: getting the work flowing
wants to talk to us: getting in the door
we're on stage: delivering the service
parties over: following up and staying in touch
to get unstuck
Exploring the pricing equation
Eight tips on pricing facilitation services
the value conversation
Having a life while making a living
makes for Life
are other facilitators doing?
much business is enough for you?
do you need to say yes to/no to?
action planning, support network, requests
Getting what you give: business
many “you’s” will it take?
power of connection and community
for what you most need
to you of participating in the 5-Day Training...
1. Refine how you talk about what you do so that it's easy,
natural, and effective.
2. Anchor your marketing and pricing strategies in your life
3. Explore pricing strategies and create a personal case study
of value pricing in your practice.
4. Learn a simplified marketing process model and a prioritized
approach to marketing strategies.
5. Create a personalized plan that takes advantage of the
power of persistence and the laws of attraction.
6. Collaborate and learn from a community of your peers, all
passionate about building their biz.
included with your training...
In addition to the 5-Day training described above, you also
1. Free Learning Guide, ($20 value) to reference
and to anchor your learning and facilitate commitment to action.
2. Free access to the RealAudio version of the 5-Day
training ($69 value).
3. Free Articles and Resources ($25
of Facilitator Success. Article by Cheryl Kartes
that speaks to expanded definitions of success and includes
summarized results of a survey conducted with 116 facilitators
looking at their practices in terms of variables such as
income, rates, leisure time, work hours, satisfaction, work/life
of Facilitation Survey. View the results of the
survey mentioned above--116 facilitators answers to 15 questions
about their business and lifestyle including 97 ideas they
offered to improve their ratings.
Marketing For Professionals . This collection of
five articles provides an overview of marketing for services
professionals. These articles offer ideas that help you
design the strategy for your business. Use them to lay a
foundation for your marketing effort, to provide an infusion
of ideas and energy, or to get a few new hints that will
provide a big payoff.
Building Resource List. 25 books and websites for
business building from an authentic perspective.
The full cost of training/access is only $89 including the
free items (worth $104) listed above. Everything you read
about above is included. And, we offer a 100% satisfaction
upon completion of your registration, you will receive an
email with instructions to access the course and free bonuses
above. This course is limited
to 20 individuals, first come, first served.
Registration Special: Sign up by 15 April for only $79!
April 25 - April 29, 2005, 10:00 AM PDT, 1:00 PM EDT (NY Time),
60 minutes each day.
in a one-day "live" version of this class offered
to your group? Email
up Coaching Available
us if you're interested in follow up one-on-one or group
coaching to help you stay in action on your plan. Free sample
Lutz, MCC, MBA, CPCC is the cofounder of three businesses:
The Legacy Center: preserving stories, values and meaning; The
Lighthouse Group and Associates; and the new -- Two Heads are
Better(tm) - helping bright people with just-in-time unsticking
when their natural creativity is stuck. A Master Certified Coach,
member of the International Association of Facilitators, the
International Coach Federation, former steering committee member
of the Minnesota Facilitators Network, and volunteer for the
Peace Foundation, Bev also co-leads the Professional Development
Team of the Minnesota Coaches Association. She's been privileged
to co-facilitate sessions of The Business of Facilitation at
four international conferences and several local showcases.
And she's grateful for the wisdom and growth garnered from relationships
with organizations such as Honeywell, the American Academy of
Neurologists, Kroll/Ontrack, ACA International, numerous impassioned
individuals, and four very wise cats.
M.A., M.S., is an Facilitator's Coach, Infopreneur, and free-lance
human, helping facilitators, organizational leaders, educators,
trainers, coaches and consultants present themselves confidently,
access their creativity, empower their under-performing groups,
enhance their facilitation skills, and build their business
online and offline.
Steve spends most of his time building and running FacilitatorU.com.
He also publishes a weekly ezine for facilitators called, the
Journal, continues to write ebooks, design teleclasses,
and maintain a part-time coaching practice. His breadth of experience
spans business, corporate management, engineering, teaching,
spiritual psychology, and wellness, offering a pragmatic yet
creative coaching foundation. To learn more about Steve, visit
his website at www.livingmastery.com.
the satisfaction guarantee
If, for any reason, you are not satisfied with this package,
simply email us with a request to refund/credit your credit
card in the full amount and we will do so immediately. It's
our policy to do this and we honor this in every single case.
This policy completely removes the buying risk for you and keeps
our customer-satisfaction rates extremely high.